모바일 음악 서비스의 지속이용의도에 대한 선행 요인

• 영문명: Antecedents of Continuance Intention in the Context of Mobile Music Service
• 발행기관: 한국IT서비스학회
• 저자명: 조현(Hyeon Jo) 기호근(Ho Geun Ki) 김범우(Bum Woo Kim) 최치원(Chi won Choi) 이재광(Jaw Kwang Lee)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제14권 제4호, 199~220쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2015.12.30

영문 초록

Recently, many internet users are using mobile music service. In this paper, we aim to examine the effects of system quality factors and relation quality factors on continuance intention in the context of mobile music service. In order to analyze the antecedents of continuance intention, we introduced independent variables such as ease of use, stability, trust, involvement and unity. We also consider customer value and customer satisfaction as mediators. For empirical analysis, we surveyed 240 users of mobile music service. We conduct PLS (Partial Least Square) analysis for SEM (Structural Equation Modeling). As a result, 8 of proposed 12 hypotheses were accepted. Especially, system quality, trust and unity show positive influence on customer satisfaction significantly. Involvement and unity are positively related to customer value. Customer value and customer satisfaction show positive influence on continuance intention significantly. The results of this research can be useful guidelines for mobile music service users and providers.

목차

Abstract

1. 서론

2. 문헌 연구

3. 연구 방법

4. 실증 분석

5. 결론

References

키워드

Mobile Music Service Service Quality Relation Quality