뷰티서비스업체의 환경품질과 과정품질이 고객만족 및 행동의도에 미치는 영향

• 발행기관: 한국인체미용예술학회
• 저자명: 김윤(Yun Kim)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제16권 제4호, 249~263쪽, 전체 15쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2015.12.20

영문 초록

The purposes of this paper were to examine in which physical ambiance and the service process quality are managed and their effects on customer satisfaction as well as to examine the relationship between customer evaluation. To achieve the purposes, a questionnaire was collected in beauty shop customers in korea. The results suggest that servicescape was related to customer satisfaction directly. Second, service process quality was related to consumer satisfaction directly. Third, customer satisfaction directly affected the intent to customer evaluation through customer satisfaction. This result means that the need to pursue the marketing considering the importance of servicescape and service process quality in beauty service.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구방법 및 절차

Ⅳ. 연구결과

V. 연구결론 및 제언

키워드

servicescape(환경품질) process quality(과정품질) customer satisfaction(고객만족) beauty service(뷰티서비스)