여대생의 미의식 수준에 따른 화장품 구매평가 기준과 화장품 쇼핑성향의 상관관계에 관한 연구

• 발행기관: 한국인체미용예술학회
• 저자명: 이상영(Sang-Young Lee)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제16권 제4호, 85~97쪽, 전체 13쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2015.12.20

영문 초록

This study investigated the correlations between cosmetics purchase evaluation criteria and shopping orientation per college-age women’s aesthetic consciousness. For data analysis, descriptive statistics were conducted using SPSS ver. 20.0. To examine the research questions, frequency analysis, factor analysis, reliability analysis, independent sample t-test and multiple regression analysis were performed. The study results found the following: First, according to an analysis of cosmetics purchase evaluation criteria according to college-age women’s aesthetic consciousness, practicality was the most considered, followed by aesthetic appreciation in the group of high aesthetic cognition, compared to the group of low aesthetic cognition. Second, in terms of cosmetics shopping orientation, brand loyalty-focused purchasing was most popular, followed by economic efficiency-focused purchasing and impulse purchasing in a group of high aesthetic cognition, compared to a group of low aesthetic cognition. Third, according to an analysis of correlations between cosmetics purchase evaluation criteria and purchase orientation by college women’s aesthetic consciousness, ‘economic efficiency-centered purchasing and practicality’ was the highest, followed by ‘impulse purchasing and aesthetic appreciation’ and ‘brand loyalty-centered purchasing and aesthetic appreciation,’ showing a positive correlation in all factors

목차

Ⅰ. 서론

Ⅲ. 이론적 배경

Ⅲ. 연구 방법 및 내용

Ⅳ. 연구 결과 및 고찰

Ⅴ. 결론 및 제언

키워드

Aesthetic Consciousness(미의식) Cosmetics Purchase Evaluation Criteria(화장품 구매평가 기준) Purchasing Orientation(화장품 쇼핑성향)