분석적 계층화 과정을 활용한 방송언어 평가 척도 연구

• 영문명: Study on Development of Broadcasting Language Assessment Scales using Analytic Hierarchy Process
• 발행기관: 한국사회언어학회
• 저자명: 박재현(Park Jae Hyun) 김한샘(Kim Han Sham)
• 간행물 정보: 『사회언어학』제23권 3호, 87~108쪽, 전체 22쪽
• 주제분류: 어문학 > 언어학
• 파일형태: PDF
• 발행일자: 2015.12.31

영문 초록

Existing discussions about assessment scales of broadcasting language had different assessment items according to the point of view and there were many restrictions to actually use them because no consideration was made to importance of assessment items. This study aims to develop assessment scales with high validity and effectiveness for broadcasting language. For this, logical structure of evaluation category and assessment items of broadcasting language were drawn on the basis of advanced researches on requirements for broadcasting language. With respect to evaluation category and assessment items of broadcasting language, weight rating was conducted on 14 Korean language experts and 14 broadcasting experts using the analytic hierarchy process. As for the evaluation category based on assessment result, relative importance was calculated in the order of fairness(31.5%), publicness(26.15%), accuracy(24.75%), and soundness(17.60%). As for the evaluation items, ranking was determined in the order of ‘Do you use expressions with low dignity?’, ‘Do you use discriminatory expressions?’, ‘Do you use biased expressions?’, and ‘Was incorrect transcription exposed on the subtitles?’ In addition to this, discussion was made about differences in evaluation outcome of Korean language experts and broadcasting experts.

목차

Abstract

1. 머리말

2. 선행 연구 검토

3. 방송언어 평가 척도 개발 방법론

4. 방송언어 평가 척도 분석

5. 맺음말

참고문헌

키워드

broadcasting language, fairness, publicness, accuracy, soundness, development of assessment scales, analytic hierarchy process.