Logistics in Central and Eastern European Countries and Entering Strategies of Korean Firms

• 발행기관: The International Academy of Global Business and Trade
• 저자명: Shin-Kyuo Lee
• 간행물 정보: 『Journal of Global Business and Trade』Vol. 8, No. 1 (2012), 1~10쪽, 전체 10쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2012.04.30

영문 초록

This article examines logistic environments and situations of Central Eastern European (CEE) countries. CEE countries are located on the crossroads between East and West Europe as well as North and South Europe allowing shipping centers based there to access customers across Europe. CEE is close to mature markets in the European Union allowing just-in-time deliveries that are not possible from China. CEE has a relatively under-developed transportation network but is attracting increasing amounts of investment flows from the EU, local government and large foreign and domestic private players in the logistics sector. It is the right time for Korean logistics companies to try to penetrate into those markets by expanding their global logistics bases to take advantage of logistic environments in CEE markets. It is recommended that Korean companies need to establish globalization strategies to move into CEE markets by securing economies of scale through M&A, piggybacking, strategic alliances.

목차

I. Introduction

II. Logistic Environments in Central and Eastern Europe

III. Logistic Market in Central and Eastern Europe

IV. Entering Strategies of Korean Firms

V. Conclusions

References

키워드

logistic company Central and Eastern Europe Logistic industry M&A