상가권리금의 결정요인에 관한 실증적 연구

• 영문명: An Empirical Study on Determinants of Goodwill in Retail Store
• 발행기관: 한국주거환경학회
• 저자명: 박준모(Park, Jun-Mo)
• 간행물 정보: 『주거환경(한국주거환경학회논문집)』住居環境 제12권 제4호 (통권 제26호), 23~37쪽, 전체 15쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

The purpose of this study is to analyze factors on formation of goodwill in retail store and to identify the decision process of goodwill in retail store. In other words, it aims to express the influence of certain factors in deciding goodwill by drawing and verifying a formation model and a decision model of goodwill in retail store. When concluding a lease contract, a retail store tenant examines location, business and facility factors for expected return and considers the amount of goodwill he or she can allow. So, a hypothesis was established that location, business and facility factors for retail stores have a meaningful influence on the expected return of tenants and expected return of tenants have a meaningful influence on the amount of goodwill. In other words, as a formation model of goodwill in retail store, each variable→expected return→retail building-goodwill was designed. Also, expected return of tenants which is an independent variable equated with location factor, business factor and facility factor become variables deciding retail building-goodwill, in identifying the influence of certain factors in deciding goodwill. Thus, as a decision model of goodwill, each variable→retail building-goodwill was drawn. Analysis of goodwill formation model(each variable→expected return→retail building-goodwill) shows that expected return was influenced in order of contract space→land price→distance to bus-stop→business factor→facility factor. In conclusion, expected return was influenced in order of location factor→business factor→facility factor and expected return has a meaningful influence on goodwill.

목차

Ⅰ. 서 론

Ⅱ. 평가모형에 대한 선행연구고찰 및 권리금 변수의 도출

Ⅲ. 권리금의 형성과정분석

Ⅳ. 권리금의 결정요인분석

Ⅴ. 결 론

키워드

권리금 형성요인 권리금 결정요인 기대수익 입지요소 영업요소 시설요소 Factors on Formation of Goodwill Factors in deciding Goodwill Expected Return Location Factor Facility Factor Business Factor Object of Compensation