사회적 교감이 의사결정에 미치는 영향에 대한 연구

• 영문명: The Influence of Social Interaction on Decision Making：Evidence from Moneyauction and Popfunding in Korea
• 발행기관: 한국IT서비스학회
• 저자명: 김동우 김현식 이성호 박태준 이인성
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제14권 제3호, 217~236쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2015.09.30

영문 초록

How does social interaction among investors affect decision-making in the online social lending platform? And what is the reason? In this study, in order to obtain the answer, we carried out case study research of Moneyauction and Popfunding, which are domestic online social lending platforms. We conducted interviews with managements of both social lending platforms and investors and analyzed statistical data including investment records, social interaction history between investors and lenders from both platforms. In addition, researchers performed direct participation and observation through the platforms as real investment members. As a result, we revealed that social interaction among investors has a material impact on the investment decision-making. Also we found that investors build trust by sociallyinteracting with each other and this trust building leads to the investment decision making. Our findings confirm that social lending investors's decision-making process comply with the social embeddedness theory and imply that loan applicants must do their best efforts to display sincerity and truthfulness through their posting.

목차

1. 서 론

2. 연구의 배경

3. 연구설계 및 방법

4. 분석 결과

5. 결론 및 토론

키워드

Social Lending Social Interaction Trust Building Social Embeddedness Theory Moneyauction Popfunding