소셜매뉴팩처링플랫폼의 참여의도에 영향을 미치는 요인에 관한 연구

• 영문명: A Study on Factors Affecting the Participation of Social Manufacturing Platforms
• 발행기관: 한국IT서비스학회
• 저자명: 길이훈 김광용
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제14권 제3호, 147~161쪽, 전체 15쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2015.09.30

영문 초록

The rapid changes in consumption patterns and the manufacturing industry environment are both a threat and an opportunity for small and medium-sized enterprises in Korea because it lacks innovative capacity compared to large conglomerates. In this new manufacturing environment, social manufacturing is an innovative business model that can create new business opportunities for these companies. However, there are not that many proven models of platforms where products are created jointly with consumers. Some conceptual analysis of the success factors and operation strategy of co-creation platforms have started to be released but there are almost no empirical studies conducted on this matter today. In this study, the social manufacturing platform business concept and its components were studied; various factors that affect the willingness to participate in consumer-led co-creation platforms were considered; the factors were surveyed on potential consumers; a study was carried out to analyze the relationship of these factors; a model of these factors were set up and proven.

목차

1. 서 론

2. 이론적 배경

3. 연구모형 및 조사 설계

4. 실증 분석

5. 결 론

키워드

Social Manufacturing Platform Social Exchange Theory Justice Collective Intelligence