디지털시대의 농업기술센터의 커뮤니케이션 전략

• 영문명: Communication Strategies for Agricultural Technology Center in the Digital Age
• 발행기관: 한국농촌지도학회
• 저자명: 이채식(Chae Shik Lee) 서규선(Gyu Sun Suh)
• 간행물 정보: 『농촌지도와 개발』7권 2호, 295~306쪽, 전체 12쪽
• 주제분류: 농수해양 > 기타농수해양
• 파일형태: PDF
• 발행일자: 2000.12.30

영문 초록

The objectives of this paper were to review the difference between the analog and digital age, and to suggest new communication strategies for Agricultural Extension Service Centers in the digital age. Literature review and discussion on the information age and its supporting technologies, such as the Internet and other digital tools, has enabled communication to occur during time periods and in locations based upon individual needs. With increasing number of internet subscribers using email and the world wide web, the internet is now considered a new mass media for communication, and may soon consider such electronic connectivity as essential in agricultural extension services. Communication strategies in the future should recognize and adapt to the changing needs farmers and extension educators in the information age. Utilization of internet technology and digital tools in communication may attract and retain farmers and extension educators in the future, thus, some of new strategies for communication in agricultural extension services should include the following; 1) traditional linear model should be change into interactive model in communication, 2) Agricultural extension service should include creative role with diffusion process, 3) Agricultural extension service should establish new receiver paradigm and form new partnership with farmer.

목차

Summary

Ⅰ. 정보사회, 디지털시대에 서서

Ⅱ. 농촌지도분야에서의 커뮤니케이션연구

Ⅲ. 디지털시대의 커뮤니케이션

Ⅳ. 디지털시대의 농업기술센타

Ⅴ. 나오며

Ⅵ. 참고문헌

키워드

Communication strategy Agricueal extension Digital age Information