농산물 전자상거래의 효과분석을 위한 프레임워크 개발 및 실증연구

• 영문명: A Framework to Analyze and Estimate Various Effects of Agro-product e-commerce
• 발행기관: 한국농촌지도학회
• 저자명: 박흔동(Heun Dong Park) 오상헌(Sang Heon Oh) 문정훈(Jung Hoon Moon) 최영찬(Young Chan Choe)
• 간행물 정보: 『농촌지도와 개발』16권 4호, 913~938쪽, 전체 26쪽
• 주제분류: 농수해양 > 기타농수해양
• 파일형태: PDF
• 발행일자: 2009.12.30

영문 초록

This study attempts to develop a framework to analyze and estimate various effects of agro-product e-commerce, and to find out the actual effects of the farmers operating on-line shopping systems through the developed framework. A depth-interview semi-structured on 5 farmers was acted to seek out latent effects which were disassembled and re-assembled into 3 dimensions; input costs, e-internal effects and e-external effects. E-external effects divide into e-indirect effects and e-societal effects. A survey from 29 farmers reveals that the e-internal effects are 26,929 thousand KRW a year, e-external effects 6,734 thousand KRW, and input costs 7,202 thousand KRW. ROI(Return on Investment) in 2007 is calculated at 367%.

키워드

농업인 전자상거래 agro-product e-commerce 투자수익률 ROI