제주 농촌관광 방문객의 체험프로그램 선호 및 만족도 연구

• 영문명: Tourists’ Preferences and Satisfaction of Tourism Activities in Rural Jeju
• 발행기관: 한국농촌지도학회
• 저자명: 문선희(Seon Hee Moon) 박덕병(Duk Byeong Park) 김경희(Kyeong Hee Kim)
• 간행물 정보: 『농촌지도와 개발』16권 4호, 795~835쪽, 전체 41쪽
• 주제분류: 농수해양 > 기타농수해양
• 파일형태: PDF
• 발행일자: 2009.12.30

영문 초록

Rural tourism is a multi-faceted activities rather than farm-based tourism only. The study aims to investigate the profile of a consumer for each type of preferences of tourism activities. Data were collected from 308 people by field survey in rural areas. The study indicates that consumer satisfied with farmer`s kindness and farmer`s knowledge above all difference factors on tourism activities. The most preferences of activity`s factor is program`s quality which is include variety, characteristics, interest without regard to sex, age, companion. Both `walking on the road` and `climbing the Orum` is more likely than difference activities. It is important to have information on the characteristics and preferences of the consumers of the different types of tourism activities to develop program in rural tourism.

키워드

농촌관광 rural tourism 체험프로그램 tourism activities 만족 satisfaction