혁신전파 유형별 특징 및 강약점 분석

• 영문명: Analysis of the Characteristics, Strengths, and Weaknesses of Innovation Diffusion Type in Rural Area
• 발행기관: 한국농촌지도학회
• 저자명: 최상호(Sang Ho Choi) 이성우(Seong Woo Lee)
• 간행물 정보: 『농촌지도와 개발』16권 1호, 201~235쪽, 전체 35쪽
• 주제분류: 농수해양 > 기타농수해양
• 파일형태: PDF
• 발행일자: 2009.03.30

영문 초록

This study analyzed the demographic characteristics, strengths and weaknesses related to information acquisition of local innovation diffusion types. This study use ordered probit model to find strengths and weaknesses of innovation diffusion type in rural area. The individual characteristics of `formal extension type`, `situational reaction diffusion type`, `agriculturist connection type`, and `systematic approach type`, all differentiated according to innovation diffusion type, were analyzed. Following Choi & Choe(2008), immediacy, accessibility, referability, applicability, and satisfaction were the highest in the situational reaction diffusion type, systematic approach type, formal extension type, and farmers connection type, in the order. And there existed organic contexts among individual characteristics. So this study tried to analyze strengths and weaknesses of innovation diffusion type with a focus on immediacy, which emerged as the most important variable in the process of interpreting innovation diffusion. And the strengths and weaknesses of each innovation diffusion type were presented.

키워드

혁신전파유형 Innovation Diffusion Type 현장성 Immediacy