농업경영비즈니스과정 효과분석 및 발전방안

• 영문명: Development and Effect Analysis of the Program for Business Competency Enhancement of Farms
• 발행기관: 한국농촌지도학회
• 저자명: 김사균(Sa Gyun Kim) 최영찬(Young Chan Choe) 이광원(Kwang Won Lee) 정훈희(Hoon Hui Cheong) 김예영(Ye Young Kim)
• 간행물 정보: 『농촌지도와 개발』16권 1호, 99~124쪽, 전체 26쪽
• 주제분류: 농수해양 > 기타농수해양
• 파일형태: PDF
• 발행일자: 2009.03.30

영문 초록

The purposes of this study were (1) to highlight the importance of farm management. (2) to develop a profitable farm management system through the combination of agricultural techniques and business competencies. (3) to shift management attitudes and habits of the program participants from being passive and dependent toward being proactive and self-disciplined. (4) to help cultivate one`s own life through self-consciousness participation in educational activities and lectures of celebrities. This research was conducted involving 30 farms that participated in the business program. The program imparted knowledge on vision, marketing, business skills, and management strategies such as cross strengths, weaknesses, opportunities, threats (swot) analysis, product life cycle (plc), the 4p(product, price, place, promotion) of marketing, etc. The study recommends: (1) to encourage farms to enhance their business competencies; (2) to find out solutions for urgent management problems (3) to construct a system for leading farms (www.lfcenter.com) and on-line communities and (4) to implement a profitable business model for leading farms. It was noted that the farms were eager to participate in such business programs. In the future, this kind of program should be promoted in other areas so that more farms could enhance their business competencies.

키워드

농업경영비즈니스과정 Business Program 농업경영 Farm Management