레스토랑 속성평가, 지각된 가격, 가치와 만족 및 재이용 의도간의 관계

• 영문명: The Relationship of Restaurant Attributes Evaluation, Perceived Price, Value, Satisfaction, and the Intention of Reusing
• 발행기관: 한국외식경영학회
• 저자명: 정광현(Jeong Kwang Hyeon)
• 간행물 정보: 『외식경영연구』8권 1호, 27~48쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2005.04.30

영문 초록

The objectives of this study are to examine how the factors influence each other by determining the appropriate measurement standard based on the restaurant attribute evaluation, perceived pricing, value, satisfaction and intent for return patronage, and present an effective restaurant marketing strategy based on the analytical results by patrons and market segmentations. The results showed that restaurant attribution evaluation had a positive effect on the perceived value, satisfaction and intent for return patronage of the restaurant patrons; perceived pricing of the restaurant patrons had a positive effect on the perceived value, satisfaction and intent for return patronage; perceived value had a positive effect on satisfaction and intent for return patronage; and satisfaction had a positive effect on intent for return patronage.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구의 설계 및 조사 방법

Ⅳ. 가설 검증 및 결과의 해석

Ⅴ. 결론

참고문헌

키워드

Restaurant attributes evaluation Perceived price Perceived value Satisfaction Intention of reusing