위탁급식전문업체의 내부마케팅 전략에 관한 중요도 및 수행도 분석

• 영문명: Analysis of the Usability and Significance of Internal Marketing Activities by Contracted Food Service Management Company
• 발행기관: 한국외식경영학회
• 저자명: 양일선(Yang Il Sun) 박현숙(Park Hyeon Suk) 신서영(Shin Seo Young) 박현진(Park Hyun Jin)
• 간행물 정보: 『외식경영연구』9권 3호, 155~176쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.09.30

영문 초록

The purpose of this study was to a) clarify the current practice of internal marketing by contracted food service management companies, b) analyze the effectiveness of current internal marketing practices. The survey was conducted between October 12 and November 2, 2003 with the 10 contracted food service management companies; 6 large, and 4 small & medium sized companies. No significant difference was existed in the categories of internal marketing. However significant differences were existed in the service education, sanitary education, periodic interviews, rewards for best employees, incentive payments, paid-leave allowances, job function allowances, and position classes including unit manager, dietician and cook of MBO. The actual administration of internal marketing strategies showed that, the significant differences were existed in education, paid-leave, and employee welfare systems among position classes. Also the significant differences were existed in all categories of internal marketing between large and small & medium sized companies. In general, small & medium sized companies score of the internal marketing performance was lower than that of large sized companies.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론 및 제언

참고문헌

키워드

Contracted Food Service Management Company Internal Marketing Usability Significance