CoffeeSERV

• 영문명: CoffeeSERV: Multiple-Item Scale for Measuring Service Quality of Specialty Coffee Shop
• 발행기관: 한국외식경영학회
• 저자명: 박경희(Park Kyoung Hee) 윤지현(Yoon Ji Hyun)
• 간행물 정보: 『외식경영연구』9권 3호, 7~26쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.09.30

영문 초록

This Study were conducted to develop a multiple-item scale for measuring the service quality of specialty coffee shop. For developing the scale, piolt test and twice surveys were conducted. Collected data of twice surveys were analyzed reliability analysis and factor analysis of SPSS 12.0KO for Windows As a result of these procedures, a 21-item instrument(called as CoffeeSERV) was developed for assessing the service quality of specialty coffee shops. CoffeeSERV made sure reliability (Cronbach's α: 0.754~0.934) and content, discriminant and convergent validity. And a result of comparison with other measures (SERVQUAL, KS-SQI), CoffeeSERV is the most appropriate measure for assessing the service quality of specialty coffee shops.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 연구 방법

Ⅲ. 결과 및 고찰

Ⅳ. 결론 및 제언

참고문헌

키워드

Specialty coffee shop Service quality Multiple-item scale Measure Espresso