가족생활주기에 따른 가족외식 의사결정자 분석

• 영문명: Analysis of Family Dining Decision Maker by Family Life Cycle: Focusing on Restaurant Type and Average Check
• 발행기관: 한국외식경영학회
• 저자명: 이가윤(Lee Ga Yoon) 서선희(Seo Sun Hee)
• 간행물 정보: 『외식경영연구』11권 2호, 27~55쪽, 전체 29쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2008.06.30

영문 초록

The purpose of this study was to identify the family dining decision maker based on family life cycle classified by type of restaurant and average check. The results of chi-square analysis identified family dining decision maker by family life cycle classified by type of restaurant. Fathers mostly proposed for an eat-out and commonly searched for a Korean barbecue or a full-course Japanese food restaurant. Children were decision makers for snack food restaurant, family restaurant, and fast food restaurant in all family dining decision making process. Mothers were major decision makers for restaurants excluding Korean barbecue, full-course Japanese food restaurant, snack food restaurant, family restaurant, and fast food restaurant. All family members contributed on a decision to revisit restaurants and chose restaurants together. Secondly, The results found family dining decision maker by family life cycle classified by average check. Fathers mainly proposed for an eat-out and searched for restaurants that average check of 20,000 won. Mothers and children decisions were associated with the FLC and they decided restaurants under average check of 20,000 won. All family members contributed on a decision to revisit restaurants and chose restaurant over average check of 20,000 won.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과 및 논의

Ⅴ. 결론

참고문헌

키워드

Dining decision maker Family life cycle Restaurant Average check