무슬림 소비인식 평가를 통한 산업경쟁력 확보 전략

• 영문명: Industrial Competitiveness Strategy through Muslim Consumer Awareness: Focusing on Cultural Proximity
• 발행기관: 명지대학교 중동문제연구소
• 저자명: 김중관(Kim, Joong-Kwan)
• 간행물 정보: 『중동문제연구』중동문제연구 제13권2호, 79~99쪽, 전체 21쪽
• 주제분류: 사회과학 > 지역학
• 파일형태: PDF
• 발행일자: 2014.06.30

영문 초록

This paper is focused on integrated ideas about the industrial competitiveness strategy which are intimately linked to international business and marketing. To set the direction of the analysis, this paper introduces the concept of cultural proximity (CP) and culture embodied industry and commodity that might increase national competitiveness. The CP attracts business and capital, and generates benefits that extend far beyond national boundaries. In this study, the author focuses on the cross cultural approach of Islam in order to maximize the efficiency of the target market share with culture‐embodied industry and commodity. In the results section of the study, the ripple effect is assessed: how industrial competitiveness strategy would be developed through the insights of Muslim consumer awareness; how spillover effects from strong input markets positively affect productivity; how export firms, connected with firms operating in domestic markets, have higher productivity and have a positive impact on related industries and commodities.

목차

Ⅰ. 서론

Ⅱ. 비교문화의 개념과 이론

Ⅲ. 문화근접도와 국가경쟁력

Ⅳ. 무슬림 소비인식에 대한 평가

Ⅴ. 결론

키워드

무슬림 소비인식 산업경쟁력 문화근접도 비교문화심리 Muslim consumer awareness industrial comparativeness cultural proximity cross cultural psychology.