소셜 네트워크 게임의 지속사용의도에 영향을 미치는 요인에 관한 연구

• 영문명: A Study of Factors Affecting Continuous Intention of Social Network Games: Focusing on Smart Device Users
• 발행기관: 한국IT서비스학회
• 저자명: 김정욱(Jeong wook Kim) 장철호(Choul ho Jang)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제13권 제3호, 235~255쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2014.09.30

영문 초록

Social Network Service (SNS) with emergence of Web 2.0 have been developed rapidly. Unlike other games, social network game is based on the relationship with smart devices and studied for user-centered behavior as a potential factor derived from the Technical Acceptance Model (TAM). This research is conducted for finding out influencing factors on continuous intention for smart device users. Therefore, the independent variables consist of subjective norm, mobility, playfulness, self-efficacy, and ease of use. The intermediate variables also compose of flow, and user satisfaction and the dependent variables as continuous intention. The result of study shows the following: First, subjective norm, playfulness, self-efficacy and ease of use except mobility have the positive effect on user flow. Second, subjective norm, mobility, playfulness and ease of use except self-efficacy have significantly the positive effect on user satisfaction. Finally, user flow has significantly the positive effect on user satisfaction and continuance intention and a factor of user satisfaction have significantly the positive effect on continuance intention.

목차

Abstract

1. 서론

2. 이론적 배경

3. 연구 방법

4. 연구 분석 및 결과

5. 결론

References

키워드

Social Network Game Subjective Norm Mobility Playfulness Self-Efficacy Ease of Use Flow Satisfaction Continuance Intention