지역사회 이벤트를 통한 지역개발의 공유가치 창조

• 영문명: Creating Community Development's Shared Value by Community-Building Event: Focusing on Farmers Market in Cittaslow
• 발행기관: 청운대학교 관광산업연구소
• 저자명: 최문용(Choi Mun Yong) 양승훈(Yang Soung Hoon)
• 간행물 정보: 『관광산업연구』관광산업연구 제8권 제2호, 84~97쪽, 전체 13쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.11.30

영문 초록

Noting the importance of shared value regional development among the local residents, the research was to designed to identify the role of community building event in serving the purpose of development strategy. Especially, Cittaslow movement, which has been proved to be a successful alternative regional development paradigm as far as in Korean society, was exemplified along with its farmers market event as the effective tool to mobilize the locals. Empirical study conducted for residents in three Cittaslow membership- holding towns. Results found that shared value of Cittaslow development was closely co-related with that of farmers market event, along with also saved satisfactory relevance among attitude and participation intention, respectively. To clarify the shared value of community event was also helpful to lead the favorable attitude and visit intention. Through the research, farmers market, which held the region's development value can be an good catalyst for educating and practicing the shared value of overall development.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 고찰 및 가설설정

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 해석 및 시사점

참고문헌

키워드

지역사회 이벤트 공유가치 슬로시티 마을장터 Community-Building Event Shared Value Cittaslow Farmers Market