시장지향성이 기업경영성과에 미치는 영향에 관한 연구

• 영문명: A Study on the Effects of the Market Orientation on Enterprise Management Performance : Focused on the Manufacturer in the Small Businesses
• 발행기관: 한국산업경영시스템학회
• 저자명: 여형운(Hyeong-Un Yeo) 정영배(Young-Bae Chung)
• 간행물 정보: 『산업경영시스템학회지』제37권 제3호, 1~7쪽, 전체 6쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2014.09.30

영문 초록

The purpose of this study is to present the Market Orientation affects to Enterprise Management Performance. In order to carry out this research, we obtained 212 survey sheets and inspected ten assumptions based on the reliability, validity of the questionnaires. The results of regression analysis are summarized as follows; First, the factor of Market Orientation, intelligence generation, doesn't influence on the Enterprise Management Performance significantly. Second, the element of Market Orientation, information dissemination, doesn't have an important effect on the Enterprise Management Performance. Finally, the requisite of Market Orientation, information response, affects to Enterprise Management Performance significantly. Based on the results, the parts with intelligence generation and information dissemination will be improved in the manufacturer of the small businesses.

목차

Abstract

1. 서론

2. 이론적 배경 및 선행연구

3. 연구 방법

4. 분석 결과

5. 결론

References

키워드

Enterprise Management Performance Market Orientation Small Businesses