VALS2에 따른 서구 외식문화의 포지셔닝에 관한 연구

• 영문명: A Study on the Positioning of Western Food Service on VALS2
• 발행기관: 한국식공간학회
• 저자명: 이승미(Lee Seung Mi) 이인옥(Lee In Ok) 정소연(Jung So Yeoun)
• 간행물 정보: 『식공간융합연구』식공간연구 6권 1호, 61~76쪽, 전체 15쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2011.06.30

영문 초록

The western world is accepted as idealized images to the Korean after repetitive learning via the cultural contents for broadcasting, i.e. TV drama series and movies from the West. The objective of this study was to examine how the western food and restaurants were perceived by the members of society, whether and how the value sets and lifestyles of the members had an impact on perceiving and using the western eateries, thus to establish an academic and systematic theory about the issues concerning the dining out culture. For the empirical data, 200 interviewees were selected through convenience sampling for the face-to-face interview survey and the on-line survey was conducted for judgment samples of 200 persons out of the target population that were the customers between 20s and 40s who lived in Seoul during August 19, 2010 to August 27, 2010. Statistical analysis was performed on the collected data using SPSS 12.0.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론

참고문헌

키워드

VALS2 Food Service Positioning Dinning Culture Broadcasting Content Life-Style