여대생들의 보정속옷 착용실태와 착용만족도

• 영문명: The wearing behaviors and wearing satisfaction of the foundation which female college students wear
• 발행기관: 충북대학교 생활과학연구소
• 저자명: 김성호(Seong Ho Kim) 심소연(So Yeon Shim) 조아름(Ah Reum Jho) 최재화(Jae Wha Choi) 권수애(Soo Ae Kweon)
• 간행물 정보: 『생활과학연구논총』생활과학연구논총 제18권 제1호, 117~130쪽, 전체 13쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2014.06.30

영문 초록

The aim of this study is to examin wearing behaviors and wearing satisfaction of the foundation according to the ideal body types and the ones which they really conceive, conducting the survey of 273 female college students. Most of them were apt to want themselves to be slimmer and taller and wish their breasts larger than the body types which they conceived. The meaningful relationship between the degree of obesity, the conceived body shape and the body parts which they wanted to correct was showed. The female college students wore the foundation in order to prevent their flesh from hanging loose and make themselves look more glamorous. When they purchased the foundation, they placed an importance on practicality and correction, but it was shown that their satisfaction was low. The need of the foundation which especially makes the lower body look longer is on the rise and the pressure the wearers feel needs to be improved while wearing it for a long time. First of all, the reason that they want to wear foundation and the body parts which consumers are unsatisfied with and want to correct should be grasped. Based on these, the products which can satisfy the needs of consumers should be developed through the specialized market segmentation, considering the physical and psychological features of the wearers.

목차

Abstract

Ⅰ. 서론

Ⅱ.이론적 배경

Ⅲ. 연구방법 및 절차

Ⅳ. 연구결과 및 고찰

Ⅴ. 결론 및 제언

참고문헌

키워드

wearing behaviors wearing satisfaction foundation female college students