청주시 소비자의 SSM(Super Super Market) 강제규제에 대한 인식과 구매장소 선택

• 영문명: How Consumers Change Market Places with SSM Regulation and How Consumers Perceive SSM Regulation in Cheongju
• 발행기관: 충북대학교 생활과학연구소
• 저자명: 김민아(Kim, Mina) 김슬기(Kim, Seulki) 김현아(Kim, Hyuna) 신연호(Shin, Yunho) 이희숙(Lee, Heesook)
• 간행물 정보: 『생활과학연구논총』생활과학연구논총 제17권 제1호, 175~186쪽, 전체 11쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2013.06.30

영문 초록

The purpose of this study was to find how consumers change market places with SSM regulation and how consumers perceive SSM regulation in Cheongju. Questionnaire survey method during August 2012 and 200 subjects living in Cheonju were selected. Major findings were as follows. First, 68.7% of consumers would not change their market places during closing period of SSM. This result implied that SSM regulation might be somewhat effective in Cheongju. Second, consumers perceived what is the SSM regulation and what are the purpose of SSM regulation well. Third, most consumers in Cheongju showed their approval in SSM regulation, impling that SSM regulation might be somewhat effective in Cheongju.

목차

Abstract

Ⅰ. 서론

Ⅱ. 문헌고찰

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론 및 제언

참고문헌

키워드

SSM(Super Super Market) SSM Regulation Consumer Perception