비즈니스 모델 혁신의 성공 및 실패 사례연구

• 영문명: Study on Business Model Innovation: The Case of Joycube and Netflix
• 발행기관: 한국IT서비스학회
• 저자명: 한정희(Jung-hee Han) 조옥주(Ok-joo Cho)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제13권 제1호, 253~267쪽, 전체 14쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2014.03.31

영문 초록

This study explores to identify the characteristics of the business model by comparing and analyzing the value creation between two cases, and to be successful in business model innovation. In order for the pursuit of purposes, domestic and international firm' business model cases are analyzed. Regarding the business model innovation, huge differences are found between two cases. First, a clear customer value proposal is important. Netflix is constantly monitoring the customer's needs and satisfactions to improve value proposition, while Joycube, domestic firm does not adjust to meet the change of the customer's behaviors. Second. the business model innovation should be taking into account the customer's behaviors in the constant changing market environments. For the growth, firms should consider strategic monitoring the market environments, and find a novelty of the markets, and to create the jump through business model innovation

목차

Abstract

1. 서론

2. 이론적 고찰

3. 사례연구

4. 연구결과 및 시사점

참고문헌

저자소

키워드

Business Model Innovation Value Creation Value Chain Value Suggestion Market Environment