개방형 협업 플랫폼 참여의도에 영향을 미치는 요인에 관한 연구

• 영문명: A Study On Factors Influencing on Participation Intention of Open Collaboration Platform: Focused on Music Industry
• 발행기관: 한국IT서비스학회
• 저자명: 이동민(Dongmin Lee) 이룡(Long Li) 송영주(Youngju Song) 김광용(Gwang-Yong Gim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제13권 제1호, 161~179쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2014.03.31

영문 초록

Added value of music industry in Korea is not distributed and calculated properly, and this obstacle brings various problems in a creative environment. Meanwhile, a new business model such as Open Collaboration, Crowdsourcing and platform that makes decisions and innovation from external resources has been appeared in commercial area. This new model like a composer delivers to consumers directly through Youtube.com, and multi collaboration is applied to the music industry, and it enables a new type of mechanism for creation, distribution, division, and calculation of music. However there are not enough empirical study of the music market because existing relative researches has been centered around fundamental concepts and application methodologies. This research defines Open Collaboration Platform in the music industry, and studies affecting factors of Participation Intention for example Justice, Information System Quality and Perceived Value. For a survey we apply PLS(Partial Least Square) to analyse Equity, Information System Quality and structural equation between Perceived Value and Participation Intention. Analysis results show Distributive Justice and Procedural Justice affects Platform Trust, and Service Quality, Economical Value and Emotional Value affects Platform Usefulness. Also Platform Trust and Platform Usefulness affects Platform Participation Intention. We discussed academic and practical implication based on research results.

목차

Abstract

1. 서론

2. 이론적 배경 및 선행연구

3. 연구 설계

4. 실증 분석

5. 결론

참고문헌

저자소개

키워드

Open Collaboration Plaform Music Industry Justice Information System Sucess Model Perceived Value