장미꽃차의 음용 만족도에 관한 연구

• 영문명: Study on the Drinking Satisfaction with Rose Flower Tea
• 발행기관: 한국차학회
• 저자명: 박세아(Se-A Park)
• 간행물 정보: 『한국차학회지』제19권 제4호, 81~90쪽, 전체 9쪽
• 주제분류: 농수해양 > 기타농수해양
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

The purpose of this study was to provide basic data that can be used to develop rose teas, an empirical rose tea drinking satisfaction survey was carried out. The survey was conducted on adults in Seoul and the Seoul Metropolitan area, 430 responses were utilized in the analysis, and hypothesis testing was conducted by using SPSS 12.0 and Amos 18.0. For the tea-drinking group, both functionality and practicability factors had an effect of positive (+) significance on satisfaction. In particular, the functionality factor had a greater controlling effect in its impact on satisfaction for taste. Next, for the tea-drinking group, only the practicability factor had an effect of positive (+) significance on satisfaction. In particular, it was found that the practicability factor had a greater controlling effect on satisfaction with taste, whereas the practicability factor had a greater controlling effect on satisfaction with scent in non tea-drinking group.

목차

Abstract

서론

재료 및 방법

결과 및 고찰

적요

참고문헌

키워드

rose flower tea drinking satisfaction satisfaction with taste satisfaction with scent the tea-drinking group non tea-drinking group