스마트폰 애플리케이션의 서비스품질이 사용자 만족도 및 충성도에 미치는 영향

• 영문명: The Effects of the Service Quality of Smartphone Applications on User Satisfaction and Loyalty
• 발행기관: 한국산업경영시스템학회
• 저자명: 정원진(Wonjin Jung) 이기광(Ki-Kwang Lee)
• 간행물 정보: 『산업경영시스템학회지』제36권 제3호, 79~86쪽, 전체 8쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.09.30

영문 초록

Recently, the number of smartphone users has skyrocketed because of a plenty of useful services that smartphone applications provide. In the Information Systems (IS) literature, however, there has been little understanding about the effects of the service quality of smatphone applications on user satisfaction and loyalty. Thereby, this study examined 1) the effects of the service quality of smartphone applications on users beliefs, perceived usefulness and easiness and 2) the effects of the user beliefs as mediating variables on users' attitude, satisfaction, and loyalty. A survey was conducted and SEM was employed to analyze the data. The results showed that the service quality of smartphone applications affect users' attitude, satisfaction, and loyalty through the mediating variables.

목차

Abstract

1. 서론

2. 연구모형 및 가설

3. 연구결과 및 토론

4. 결론

References

키워드

Smartphone Application Service Quality User Satisfaction User Loyalty