트위터의 정보가 지속사용의도에 미치는 영향

• 영문명: Continuous Usage Intention of Twitter’s Informations Focus on Elaboration Likelihood Model
• 발행기관: 한국IT서비스학회
• 저자명: 김이환(Ee-Hwan Kim) 판류(Liu Fan) 이상철(Sang-Chul Lee) 서영호(Yung-Ho Suh)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제11권 제3호, 49~65쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.09.30

영문 초록

This study aims to investigate the factors influencing followers’ continuous usage intention of twitter based on Elaboration Likelihood Model. In particular, central route(information itself) and peripheral route(twitterian’s trustworthiness) are tested to reveal which has a more influential role in effecting the continuous usage intention of power-twitter. Furthermore, this study tests the relationship of users’ attitude and continuous usage intention. The results indicate that argument quality, accuracy(central route), source expertise and source trustworthiness (peripheral route) have an influence on attitude. However, trustworthy on central route is not significant. Argument quality, trustworthy, accuracy(central route) and source expertise(peripheral route) have an influence on perceived usefulness. But source trustworthiness on peripheral is not significant. Attitude has an influence on perceived usefulness, and attitude and perceived usefulness both have an influence on perceived usefulness. In conclusion, central route is more influential than peripheral route in forming a positive attitude towards arguments, which in turn leads to the perception of twitter’s usefulness, and in the end brings the continuous usage intention of twitter.

목차

Abstract

1. 서론

2. 관련 연구

3. 연구 모형과 가설

4. 연구방법

5. 연구결과

6. 결론 및 한계점

참고문헌

저자소개

키워드

Micro-Blog Service Twitterian Elaboration Likelihood Model(ELM) Post Acceptance Model(PAM) Information Continuance Intention