Does Big Data Matter to Value Creation?

• 영문명: Does Big Data Matter to Value Creation? : Based on Oracle Solution Case
• 발행기관: 한국IT서비스학회
• 저자명: 김용희(Yonghee Kim) 유응준(Eungjoon You) 강미선(Miseon Kang) 최정일(Jeongil Choi)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제11권 제3호, 39~48쪽, 전체 10쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.09.30

영문 초록

It is essential that firm makes a rational and scientific decision making and creates a news value for the future direction. To do so, many firms attempt to collect meaningful data and find the filtered and refined implication for the better customer relationship and the active market drive through the various analytic tools. Among the possible IT solutions, utilization of ‘Big Data’ is becoming more attractive and necessary in such a way that it would help firms obtain the systemized and demanding information and facilitate their decision making process to keep up with the market needs. In this paper, it introduces the concepts and development of ‘Big Data’ recognized as a IT resource and solution under the rapidly changing firm environment. This study also presents the several firm cases using Big Data’ and the Oracle’s total data management and analytic solutions in order to support the application of ‘Big Data’. Finally this paper provides a holistic viewpoint and realistic approach on use of ‘Big Data’ to create a new value.

목차

Abstract

1. 서론

2. Big Data란 무엇인가?

3. Big Data의 활용사례와 기업의 대응방안

4. Big Data에 대한 오라클 솔루션과 지원방안

5. 결론

참고문헌

저자소개

키워드

Analysis Big Data Customer Relationship Management Pattern Value Chain