새로운 IT 서비스 모델, 클라우드 비즈니스 모델

• 영문명: Emerging IT Services Model : Cloud Business Model, Focused on M-Pesa Case
• 발행기관: 한국IT서비스학회
• 저자명: 함유근(Yukun Hahm) 윤영수(Youngsoo Youn) 강한수(Hansoo Kang) 김진성(Jinsung Kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제11권 제3호, 287~304쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.09.30

영문 초록

Cloud computing, which means a new way of deploying information technology(IT) in organizations as a service and charging per use, has a deep impact on organizations’ IT accessibility, agility and efficiency of its usage. More than that, the emergence of cloud computing surpasses a mere technological innovation, making business model innovation possible. We call this innovation realized by could computing a cloud business model. This study develops a comprehensive framework of business model, first, and then defines and analyzes the cloud business model through this framework. This study also examines the case of M-Pesa mobile payment as a cloud business model in which a new value creation and profit realization schemes have been realized and industry value network has changed. Finally, this study discusses the business implications from this new business model.

목차

Abstract

1. 서론

2. 클라우드 컴퓨팅과 비즈니스

3. 클라우드 비즈니스 모델

4. 케냐의 M-Pesa 사례

5. 몇 가지 과제 및 결론

참고문헌

저자소개

키워드

Cloud Computing Business Model Industry Value Network M-Pesa