미용실 유형에 따른 헤어 컷 시술의 서비스 기대요인 및 고객만족과 재방문 의도 차이에 관한 분석 연구

• 영문명: A Study on the Impact of Consumers' Expectation and Revisitation Intention with Hair cut Works on Customer Satisfaction Based on Hair Salon Type
• 발행기관: 한국인체미용예술학회
• 저자명: 공차숙(Cha-Sook Kong)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제13권 제4호, 243~252쪽, 전체 10쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2012.12.20

영문 초록

Due to a growing awareness of aesthetic values and hair cut style are emerging as an important tool to express oneself as a growing number of people are interested in their appearance. In this regard, this study is designed to explore the impact of consumers' expectation and satisfaction with hair work on customer satisfaction. The study also aims to identify the characteristics of consumers based on hair salon type. hair salon type was divided into two categories: franchise salon and non franchise salon. The study shows that consumers of hair cut works are characterized by hair salon type. Hair cut treatment service expectations of beauty technology-related factors, physical factors, and employee-related factors, and policy-related factors are factors. In customer satisfaction, according to the type of hair salon, and revisit than non-franchise hair salon franchise beauty salon, customer satisfaction and revisit the higher.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법 및 절차

Ⅳ. 연구결과

Ⅴ. 결론 및 제언

참고문헌

키워드

미용실 유형 프랜차이즈 미용실 비프랜차이즈 미용실 고객만족 재방문의도 Hair salon type Franchise hair salon Non franchise hair salon Customer satisfaction Revisitation intention