카지노 고객의 유형과 국적에 따른 호텔 선택행동에 관한 연구

• 영문명: A Study on Hotel Selection Behavior among Casino Customers’ Group and Nationality
• 발행기관: 한국문화관광학회
• 저자명: 조문수(Cho, Moon-soo) 정휘권(Jeong, Hwi-Kwon)
• 간행물 정보: 『문화관광연구』제4권 제2호, 464~485쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2002.12.31

영문 초록

The purpose of this thesis is to find the difference of the hotel selection behavior among four customer groups; Group Package Tour customers, Foreign Independent Tour customers, Casino Tour customers, Education/Incentive Tour customers, and three nation customer groups. The data for this study was collected from 262 customers who visit 3 casinos in Jeju area. According to the result of empirical study through statistical analysis method, this study would give some useful and actual information to marketer of casino hotel. The casino hotel marketer should develope, design and implement the advertising and marketing strategy reflected each customer’s characteristic(selection behavior on hotel, perception of information source) and nationality.

목차

[ABSTRACT]

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 실증조사 설계와 표본의 특성

Ⅳ. 실증조사 분석

Ⅳ. 결론

참고문헌