호텔기업의 성공요인(Critical Success Factors)과 가치창출요소(Value Drivers)에 관한 연구

• 영문명: A Study on the CSF and the VD in Hotel Industry - Focusing on room site of super deluxe hotel in Seoul -
• 발행기관: 한국문화관광학회
• 저자명: 강인숙(Kang, In-Sook)
• 간행물 정보: 『문화관광연구』제4권 제2호, 1~22쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2002.12.31

영문 초록

The purpose of this study is to examine the relationship between the CSF(Critical Success Factors) and the VD(External Value Drivers & Internal Value Drivers) in Hotel Industry. In order to achieve the purpose of this study, first, I analyzed the Macro-environmental(political, economic, social environment) factors. Second, I investigated the management achievement(total number of room, natural market share, market share, number of room sold, occupancy, average rate, yield rate, and revenue) on room site of super deluxe hotel in Seoul. According to analyzing these, we will find out EVD and IVD, and discover what is the overall CSF on super deluxe hotel in Seoul, then we will acquire the relationship between the CSF and VD in competitive environment. So I hope that this study contribute to hotel industry in Seoul, south Korea.

목차

[ABSTRACT]

Ⅰ. 서론

Ⅱ. 호텔기업환경 및 경쟁우위 확보전략

Ⅲ. 거시/과업 경영환경분석 및 표본대상호텔의 객실부문 경영실적분석

Ⅳ. VD(Value Drivers)설정 및 CSF(Critical Success Factors)의 도출

Ⅴ. 결론

참고문헌