지역축제 참여동기에 따른 만족과 재방문에 관한 연구

• 영문명: A Study on Local Festival Participating Motivation of Satisfaction and Repeat : Namdo Food Festival
• 발행기관: 한국문화관광학회
• 저자명: 정용악(Jung, Yong-Ak) 이장주(Lee, Jang-Joo)
• 간행물 정보: 『문화관광연구』제6권 제1호, 319~334쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2004.06.30

영문 초록

The purpose of this study is to comprehensively re-evaluate of festival participating motivation factor determinants. This study employs a survey questionnaire to evaluate the performance of an local festival both theoretically and statistically. A 29-item survey concerning the local festival’s performance was administered to 250 visitors during the festival. The research data are analyzed using three major statistical methods(reliability analysis, factor analysis, and multiple regression analysis). Findings from this study indicate that significant factors affecting festival participating motivation factor are visitors’ satisfaction and revisiting regarding ①marvelous ② deviation ③ sociality ④ friendship ⑤ local.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 실증분석과 결과

Ⅳ. 결론

참고문헌

키워드

Local Festival Motivation Satisfaction Revisiting Repeat