재무분석를 통한 여행사 경영사례연구

• 영문명: A Case Study on the Management of Travel agencies through Financial analysis
• 발행기관: 한국문화관광학회
• 저자명: 김영진(Kim Young Jin)(金榮鎭)
• 간행물 정보: 『문화관광연구』제6권 제1호, 46~65쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2004.06.30

영문 초록

The purpose of this study is to give all of travel agency operating owners the finest management analysis output in order to make the best profit. Because the enterprise needs improving the management through the analysis of management for making decision appropriately, using efficiently the resources. The importance of management improvement is that guarantees the rationalization of management operation and the efficiency of management action, be stabilized continually in the company managenent. If travel agency would be established to the financial improvement of management, it can be developed creating the high earning for executive. To accomplished the main purpose of this study, we studied in travel agency’s management analysis through financial data of travel agency.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 여행업 현황과 재무분석

Ⅲ. 여행사 재무분석 사례

Ⅳ. 분석결과 및 한계점

참고문헌

키워드

여행사경영사례 경영환경분석 재무제표분석 재무비율분석