관광동기가 관광기념품 구매의도에 미치는 영향에 관한 연구

• 영문명: A Study on Influences of Tourists' Motivations on the Purchase Intentions of Souvenirs
• 발행기관: 한국문화관광학회
• 저자명: 장희정(Jang, Hee-Jung)
• 간행물 정보: 『문화관광연구』제4권 제1호, 261~285쪽, 전체 25쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2002.06.30

영문 초록

The primary purpose of this study is to identify tourists' motivations of visiting Korea and examine their influences on the purchase intentions of souvenirs. The study targets Japanese tourists, because they accounts for the most of foreign tourists to Korea. The study is expected to help seek approaches of facilitating shopping tour opportunities, as well as the more effective development of tourist souvenirs for foreign tourists.

목차

[Abstract]

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 조사의 설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌