Corporate Strategy and Public Policy of Korea for Export Promotion of Used Motorcar to the Arab Market

• 영문명: 아랍시장으로의 중고차 수출 촉진을 위한 한국의 기업전략과 공공정책
• 발행기관: 한국국제상학회
• 저자명: Hae-du Hwang Seung-min Kang
• 간행물 정보: 『국제상학』國際商學 第26卷 第4號, 289~308쪽, 전체 20쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2011.12.31

영문 초록

It may be rather imperative for the used motorcar exporters of Korea to build up a tacit knowledge network with motorcar and its ancillary firms as a means of enhancing core competency. Such a contention is derived from the analysis on the global market positioning, export performance on the Arab region, salient features of local market and government policy for export promotion. It may be also required for Korea to formulate the corporate policy and public policy for facilitating their endeavors to improve endurance capability and brand-equity from the viewpoints of the extension of product life cycle and corporate social responsibility.

목차

Abstract

Ⅰ. Introduction

Ⅱ. Market Position of Korean Motorcar and Used Motorcar in the Global Market

Ⅲ. Export Performance of Used Motorcars to Arab Countries

Ⅳ. Corporate Strategy and Public Policy for Used Motorcar Export to Arab Nations

Ⅴ. Conclusions and Policy Implications

References

키워드

Export of Used Motorcar Features of Arab Market Extension of Product Life Cycle Corporate Strategy Public Policy