디지털콘텐츠 불법복제 행동에 관한 연구

• 영문명: An Empirical Study of the Piracy Behavior on Digital Content
• 발행기관: 한국IT서비스학회
• 저자명: 장향란(Xiang-lan Zhang) 심민우(Minwoo Shim) 김광용(Gwangyong Gim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제9권 제4호, 37~55쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2010.12.30

영문 초록

Digital content piracy has been shown to be an emerging societal problem, However, Studies on digital content piracy are very limited. In this paper, we try to find whether Theory of Planned Behavior(TPB) can explain the online digital content piracy in China. In addition to the finding of TPB's usefulness, We also examine the cross-cultural differences between Korea and China in behavior towards online digital content piracy. we argue that cultural factors moderate the strength of the relationships in the TPB model in online digital content piracy. we use a theoretical model of behavior based on the framework of the TPB(Theory of Planned Behavior) and Hofstede's national cultural dimensions. Our results indicate that the general TPB(Theory of Planned Behavior) model of software piracy is broadly applicable to digital content piracy in China. Our findings also show that most of the hypothesized moderating effects of national cultural factors were found to be significant.

목차

1. Introduction

2. Literature Review

3. Research Design

4. Analysis and Results

5. Discussion and Implications

키워드

TPB Hofstede’s Culture Index Scores Piracy Behavior on Digital Content