본원적 경쟁 전략 관점에서 본 국제기업의 효과적인 통상전략에 대한 연구

• 영문명: A study on the effective commerce strategy of the global company based on three generic strategies
• 발행기관: 한국무역연구원
• 저자명: 오병석(Byung-Seok Oh) 김홍원(Hong-Won kim)
• 간행물 정보: 『무역연구』제4권 제1호, 1~16쪽, 전체 16쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2008.04.30

영문 초록

The notion underlying the concept of generic strategies is that competitive advantage is at the heart of any strategy, and achieving competitive advantage requires a firm to make a choice. However, now days, the world environment is changing fast. So if possible, it require global company to achieve cost leadership and differentiation simultaneously based on situation to attain the successful trade. If a firm can achieve cost leadership and differentiation simultaneously, the rewards are great because the benefits are additive-differentiation leads to premium prices at the same time that cost leadership implies lower costs. The most important thing is to make the harmony between the cost leadership( the glottalization strategy) and differentiation(the localization strategy) according to the changing environment.

목차

Abstract

Ⅰ. 서론

Ⅱ. 본론

Ⅲ. 결론

참고문헌

키워드

generic strategy cost leadership localization strategy