A Study on e-marketplace Strategy and Structure in an Electronic Market

• 영문명: A Study on e-marketplace Strategy and Structure in an Electronic Market
• 발행기관: 한국무역연구원
• 저자명: Je-Hong Lee
• 간행물 정보: 『무역연구』제5권 제3호, 41~59쪽, 전체 19쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2009.12.31

영문 초록

Electronic marketplace provide an information infrastructure, by which traders can realize commerce over electronic networks, Information technology, such as standard interface, cost-effective inter-organization networks and search techniques, is a substantial component for electronic marketplace service. Electronic marketplaces are evolving in both business to business, and business to consumer contexts. The main objective of this paper in to develop a BtoB electronic marketplace system strategy and structure that in able to help users to buy products based on their interests and preferences. This study suggests that it is possible to connect a mass of customers and suppliers through a B2B e-marketplace and develop business relationship processes.

목차

Abstract

Ⅰ. Introduction

Ⅱ. e-MP Theoretical Overview

Ⅲ. E-MP Structure and Strategy

Ⅳ. Conclusion

References

키워드

BtoB electronic network Information technology e-marketplace