Trade Show의 통합마케팅 활용에 관한 연구

• 영문명: A Study on the Integrated Marketing of Trade Show
• 발행기관: 한국무역연구원
• 저자명: 홍선의
• 간행물 정보: 『무역연구』제1권 제1호, 113~137쪽, 전체 25쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2005.08.31

영문 초록

This paper focuses on Trade Show Industry recently emerged as Trade Show Marketing that is not this only sales promotion but the Marketing Mix(price, product, distribution, communication). In addition, the paper dirives the models of Trade Show integrated Marketing. Finally, the paper provides policy implications for the Trade Show Marketing in Korea and then suggests three alternatives as follows. First, Let's found a trade show marketing independent department in enterprise. Second, Let's establish a training school for trade show experts as practical manpower and Let's teaching the study course of exhibition industry, trade show marketing and management at the Department of International Trade. Third, Let's site for trade show to international level in Korea

목차

Abstract

Ⅰ. 서 론

Ⅱ. 무역전시회의 의의와 참가

Ⅲ. 무역 전시회의 참가 목적과 국제 마케팅적 기능

Ⅳ. 연구의 결과 분석

Ⅴ. 결론

참고문헌

키워드

trade show marketing marketing mix integrated marketing promotion