테이크아웃 커피전문점의 임대료와 매출액의 관계성에 관한 연구

• 영문명: A Study on the Relationship between Retail Rents and Retail Sales of Take-Out Coffee Shops in Seoul
• 발행기관: 한국부동산학회
• 저자명: 정승영(Jeong, Seung Young) 최인섭(Choi, In Sup)
• 간행물 정보: 『부동산학보』不動産學報 第38輯, 366~375쪽, 전체 10쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2009.08.30

영문 초록

1.CONTENTS (1) RESEARCH OBJECTIVES There has been little research on the retail rents that influence on the retail sales of the take-out coffee shops. The purpose of this study is to identify the determination variables which affect the retail sales of the take-out coffee shops in Seoul empirically by examining the interaction between the retail rents and the retail sales. We have analyzed 158 major take-out coffee shops data over the period from 1 April 2008 to May 2008. (2) RESEARCH METHOD A regression analysis model is constructed to test the significance of the variables on the retail sales of take-out coffee Shops per 3.3㎡ in Seoul, as a proxy for the expected performance potential for the take-out coffee shops. (3) RESEARCH FINDINGS The results suggest that goodwill is comparatively more significant than the physical characeristics of the take-out coffee shops. The study suggests that goodwill per 3.3㎡ is the key variable affecting the retail sales of the take-out coffee shops per 3.3㎡, and that the retailers are willing to pay high implicit retail rents for the shop locations that are associated with the high level of the retail sales.

목차

Ⅰ.서론

Ⅱ.이론적 고찰

Ⅲ.실증분석

Ⅴ.결론

<참고문헌>

키워드

Take-Out Coffee shop Retail Sales Retail Rents Relationship