웹기반 협동학습 시스템에서의 주관적 규범과 사회적 상호작용이 지속적 사용의도에 미치는 영향

• 영문명: The Effects of Subjective Norm and Social Interactivity on Usage Intention in WBC Learning Systems
• 발행기관: 한국IT서비스학회
• 저자명: 이동훈(Dong-Hoon Lee) 이상곤(Sang-Kon Lee) 이지연(Ji-Yeon Lee)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제7권 제4호, 21~43쪽, 전체 23쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2008.12.31

영문 초록

This paper develops the research model for the understanding of learner's usage intention in web based collaborative learning(WBCL) system. This model is based on the Davis' Technology Acceptance Model(TAM) and Social Interactivity Theory. Data is collected 225 University students from two different institutions. They were divided into 46 groups and asked to complete an online TOEIC preparation module using WBCL systems over 4 weeks. Data were collected at three points for each participant-before, 3 weeks after, and at the end of the online module. The result show that TAM based Belief factors(Usefulness, Ease of use, Playfulenss) are important determinants of usage intention in WBCL systems. The study also found the external factors of the extended TAM to be subjective norm, leader's enthusiasm in WBCL context.

키워드

Web Based Collaborative Learning System Tam Social Interactivity Subjective Norm