학술논문
멀티플렉스 서비스 속성에 대한 소비자 선호에 관한 연구
이용수 120
- 영문명
- A Study of Consumer Preference on Multiplex Service Attributes
- 발행기관
- 인하대학교 산업경제연구소
- 저자명
- 신창훈(Chang-Hoon Shin) 배무언(Mu-Eun Bae)
- 간행물 정보
- 『경상논집』경상논집 제20집 제1호, 129~150쪽, 전체 22쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2006.07.30
5,440원
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.
국문 초록
영문 초록
Today delivering value and satisfaction that consumer expects is the core marketing concept. When delivering the value which the customer expects to customer well, customer gets satisfaction and company can attract new customer. Only the company which is satisfied the customer can retain customer and get customer loyalty. Customer wants high quality product and service and customer"s needs are various and change darmatically. Therefore company should understand customer needs for customer satisfaction. And company should deal with change of customer needs.
Multiplex industry has developed rapidly in Korea. Now multiplex industry is the face of fierce competition and it will be reached to a saturated state soon. So multiplex should develop high quality service and improve existing service. Then multiplex can satisfy customer needs efficiently and effcetively more than competitor.
The purpose of this study is to find out what attributes customer think are most important in selectiong multiplex and to estimate the preference of consumer for multiplex. This study was performed by traditional conjoint analysis model using SPSS 12.0 program. The data was collected from 220 samples in Seoul, Gyeonggi and Incheon.
This study finds out the most importnat attributes in selecting multiplex and evaluates the relative importance of attributes.
The results indicate that distance to multiplex, comfortable seat, VIP membership service, discount card and convenience for public transportation are important attributes for customer"s choice of multiplex.
Also Segmentation was executed using demographic variables: Sex, age, job and residential district. The character of each segmented group and menningful results are identified.
Multiplex industry has developed rapidly in Korea. Now multiplex industry is the face of fierce competition and it will be reached to a saturated state soon. So multiplex should develop high quality service and improve existing service. Then multiplex can satisfy customer needs efficiently and effcetively more than competitor.
The purpose of this study is to find out what attributes customer think are most important in selectiong multiplex and to estimate the preference of consumer for multiplex. This study was performed by traditional conjoint analysis model using SPSS 12.0 program. The data was collected from 220 samples in Seoul, Gyeonggi and Incheon.
This study finds out the most importnat attributes in selecting multiplex and evaluates the relative importance of attributes.
The results indicate that distance to multiplex, comfortable seat, VIP membership service, discount card and convenience for public transportation are important attributes for customer"s choice of multiplex.
Also Segmentation was executed using demographic variables: Sex, age, job and residential district. The character of each segmented group and menningful results are identified.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구의 설계 및 분석방법
Ⅳ. 분석결과
Ⅴ. 결론
《參考文獻》
ABSTRACT
Ⅱ. 이론적 배경
Ⅲ. 연구의 설계 및 분석방법
Ⅳ. 분석결과
Ⅴ. 결론
《參考文獻》
ABSTRACT
해당간행물 수록 논문
- 정년을 맞이하며...
- Promoting Economic Cooperation between East Asia and Americas - Japanese views
- 한국과 캐나다 양국이 체결한 기존 FTA 원산지규정 비교ㆍ분석
- 연구개발투자의 효율성분석 - OECD국가들을 중심으로
- 환발해권의 물류수급불균형과 한국제조업체의 대응과제 - GSCM 허브구축을 위한 물류의 거버넌스를 중심으로
- Japan’s Agricultural Reform in the Era of an East Asian FTA
- FTA 시장개방에 따른 노동시장 영향 분석
- 經商論集 총목차 외
- 멀티플렉스 서비스 속성에 대한 소비자 선호에 관한 연구
- 외국인투자기업의 투자환경에 관한 연구 - 노동환경을 중심으로
참고문헌
교보eBook 첫 방문을 환영 합니다!
신규가입 혜택 지급이 완료 되었습니다.
바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!