부동산서비스업의 기업윤리와 사회적 역할에 관한 일고

• 영문명: A Study on Corporate Ethics & Social Role of Real Estate
• 발행기관: 한국부동산학회
• 저자명: 이창석(Lee Chang Suck)
• 간행물 정보: 『부동산학보』不動産學報 第34輯, 150~181쪽, 전체 32쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2008.08.01

영문 초록

  1. CONTENTS
  (1) RESEARCH OBJECTIVES
  Through research of corporate ethics of real estate service business followed by the changing real estate environment and its social role and responsibilities.
  The object of this thesis is to raise the importance of corporate ethics and the social role of real estate service business.
  (2) RESEARCH METHOD
  This study adopted the existing theoretical literature review. Domestic and overseas materials such as paper, books, etc, are used.
  (3) RESEARCH RESULT
  The corporate ethics and the social role of real estate service business are very important to enhance the quality of circulation.
  2. RESULT
  In modern society, service enterprise will face many growth opportunities as well as be threatened. For such an environment, to survive, grow, and develop service business, the enterprise must start to newly reform.
  Real estate service business should promise with new innovative thinking and actions to renovate several behind aspects compared wi th the manufacturing business.
  To improve the real estate service business, in terms of ethics, professional management enterprise should be made in order to enhance the quality of circulation.
  In addition, to increase the consumer confidence of the real estate service business industry, service quality for consumer, namely, customer should be enhanced, and employee management should be maintained throughout.
  To support the real estate service business circle corresponded with rapidly changing real estate environment, public sectors, as well as civil business circles are needed to promote service ethics.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 부동산서비스업의 의의와 성장 배경
Ⅲ. 전문직 직업의식과 부동산 서비스문화
Ⅳ. 부동산환경의 변화와 부동산 서비스업의 기업윤리
Ⅴ. 부동산서비스업의 사회적 역할과 책임
Ⅵ. 결어
參考文獻

키워드

corp or ate ethics social responsibility real estate service business service quality consumer confidence