인터넷 경쟁환경에서의 선발자 우위에 대한 실증적 연구

• 영문명: First Mover Advantage in the Internet Marketplace
• 발행기관: 한국IT서비스학회
• 저자명: 이상명(SangMyung Lee) 최정일(Jeongil Choi) 이권철(Kwonchul Lee)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제7권 제2호, 59~75쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2008.06.30

영문 초록

  Despite our extensive understanding on the Internet business and widely understood first-mover advantage, it is not clearly answered yet whether an Internet firm can enjoy the first-mover advantage in the new environment of the Internet. This is mainly because the Internet marketplace itself has a complex combination of various business models, ranging from a simple channel-extension to a whole new business model.
  Based on new theoretical development on the first-mover advantage, we empirically test whether being an early mover in the Internet environment materially affects firm performance, using clickstream data from Korea where broadband Internet installation is ranked as top among OECD countries. Our results show the effectiveness of first-mover advantage on the web does not exist, regardless of its business model and competitive environment. This result expands our understandings on the e-business, not to mention of the real feature of first-mover advanta

목차

Abstract
1. 서론
2. 이론 및 가설 설정
3. 연구방법론
4. 가설검증 및 결과
5. 연구의 요약과 시사점
참고문헌
저자소개

키워드

First-mover Advantage Internet Clickstream Data Competitive Environment