MP3-Player 고객 만족 및 충성에 미치는 요인에 관한 연구

• 영문명: A Study of Factors Influencing Customer Satisfaction and Loyalty of MP3-Player
• 발행기관: 한국산업경영시스템학회
• 저자명: 김상현(Sang-Hyun Kim) 김태훈(Tae-Hoon Kim) 김판수(Pan-Soo Kim)
• 간행물 정보: 『산업경영시스템학회지』제30권 제2호, 15~22쪽, 전체 8쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2007.06.30

영문 초록

  By the early 20 century, “workman” introduced by SONY was the leading portable analog sounder. However, at the same century, workman was pushed out from the portable sounder by iRiver developed by MPMAN.COM. This portable digital sounder is called MP3-Player (MP3P), and has become the most popular portable digital sounder in the current market. This study combined two customer satisfaction models, mobile internet customer satisfaction model (Yu, 2002), and portable communication customer satisfaction model (Bae, 2003), in order to empirically test consumption of MP3P and its satisfaction. The proposed model tested four constructs, company’s image, product price, product design and product function, influencing customer satisfaction, which leads to affect customer loyalty. 267 survey responses were analyzed by using structural equation modeling (SEM). The results show that all constructs had significant impact. This study suggests a good understanding of consumer satisfaction and loyalty of MP3P and the future direction of MP3P research regarding to consumer satisfaction.

목차

1. 서론
2. 이론적 배경
3. 연구모형 및 가설
4. 실증분석
5. 결론
참고문헌

키워드

MP3-Player Structural Equation Modeling Consumer Satisfaction Model