중국비지니스에서 꽌시의 역할과 시사점

• 영문명: A Study on Role and Implication of Guanxi Doing Business in China
• 발행기관: 한국국제상학회
• 저자명: 이창훈(Chang-hoon Lee) 서민교(Min-kyo Seo)
• 간행물 정보: 『국제상학』國際商學 第22卷 第1號, 235~255쪽, 전체 21쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2007.03.30

영문 초록

  It has long been recognized that personal relationship(Guanxi) is one of the major dynamics in Chinese society where business behavior revolves around Guanxi. Guanxi is often said to be the source of sustained competitive advantage for foreign companies doing business in China, there is little theoretical basis for this view. Many foreign companies in China develope and utilize Guanxi as strategic mechanism to overcome competitive and resource disadvantage by cooperating and exchanging favor with their stakeholders.
  In an effort to improve our understanding of Guanxi, this study seeks to address definitions, principles, economic rationale of Guanxi and supply managerial implications for Korean firms doing business in China.

목차

Abstract
Ⅰ. 서론
Ⅱ. ？시의 개념과 특성
Ⅲ. ？시와 기업경영
Ⅳ. 한국기업에 주는 시사점
Ⅴ. 결론
참고문헌

키워드

China Business Guanxi Personal Relationship