An Empirical Study On the Website Usage Behavior

• 영문명: An Empirical Study On the Website Usage Behavior
• 발행기관: 한국산업경영학회
• 저자명: Lee Kook-Yong(이국용) Hyung Song-Woo(형성우) Park Kyung-Soo(박경수) 윤중현, 金榮文
• 간행물 정보: 『한국산업경영학회 발표논문집』2003년도 하계 국제학술대회 발표논문집, 357~380쪽, 전체 24쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2003.08.01

영문 초록

  In the past days, most of studies about website and Online behavior have been mainly focused on the adoption of website and Internet Shopping or Shopping mall. But the generic model of website usage behavior has not been made and the Leading Theory of website usage behavior has not been existed.   The purpose of this study consists of two parts: (1) to find the determinant variables of the website users" revisiting intention in a certain website, (2) to examine the relative influences of the variables on website usage behavior.   The framework of this study is based on the combination of some theories - Davis(1989)"s TAM, Fishbein(1975)"s TRA, Hoffman et al.(l997), Schneiderman (2000), Yoon(2002), Lee and Turban(2001), Smith et al.(2000), Sultan et al.(2002), Shankar et al.(2002a, 2002b), McKnight et al.(2002), Pan, Shankar and Ratchford(2002), Chen and Dhillon(2003), Jarvenpaa et al.(l999, 2000) etc.   Major findings of this research are summarized as follows: First, determinant of website usage behavior intention consist of 1) the attitude and 2) the trust of the website. Second, the website trust is affected by the usefulness, accuracy, design, ease of use, reputation, satisfaction experience of website. But the richness of website does not determine the trust of Website in this research model.   Finally, this research presented a conceptual and generic model of the process in website usage behavior by internet users.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 연구모형의 설계 및 가설의 설정
Ⅳ. 연구방법
Ⅴ. 실증분석
Ⅵ. 결론
참고문헌

키워드

Website usage behavior TAM Website Trust